PGA Tour Superstore – “Scorecards”

This Father’s Day spot ran during the “Super Bowl” of golf, The US Open. Of all the places to spend time with dad, the golf course might be one of the most meaningful. So this concept pays homage to that special relationship. And we overcame the challenge of shooting during a tornado, taking refuge in a basement. Here are a couple of accolades:

SHOTS Article

MUSE Article

U.S. DOT – “Famous Last Words”

To address the growing dangers of texting and driving, this spot was aimed at young drivers and their families for the US Department of Transportation’s National Highway Traffic Safety Administration — and it saved lives, with a record drop in texting-and-driving-related fatalities the year it aired.

U.S. DOT – “No Excuses”

The following spots address the dangers and ramifications of speeding. The client (the US Department of Transportation) wanted an execution showing both sides of the spectrum: getting tickets but also harming other drivers. After presenting a number of ideas — and reminding the client of the “1 idea, 1 spot” best practice — phenomenal focus group testing led the client to fund the following two spots.

U.S. DOT – “Life Flash”

Chuckwagon – “Thank You”

Topco Associates owns many grocery store generic labels — then the company acquired the fun, beloved, yet old-school brand “Chuckwagon” dog food. The client asked for a new spot to reintroduce the brand to a new generation of dog lovers and reinvigorate the love consumers once had for the brand.

Food City – “Interpreter”

Food City is a regional grocery store (nearly 150 locations in five states) that hangs its hat on being part of the communities where it has footprints. So when it wanted a spot highlighting the pharmacy department, this spot was created that leaned into the idea of a neighborly pharmacist being your local, personal interpreter for the medical jargon that confuses us all.

Food City – “Surprise Guest”

Like most grocery stores, holidays are the most revenue and profit generating times of the year. So the client wanted a new branding spot for the Thanksgiving and Christmas season to boost store traffic and market share during this key time. The idea: harnessing the shared moment of big extended families showing up for a big meal… and accommodating occasional unexpected visitors.

Food City – “Right Here”

This spot extended the pride of our client being a regional community player — with deep local roots at every store location — as opposed to shallow national conglomerates. It celebrates the unique benefits of local heritage. And, hey, it was an honor to win an Emmy.

NHRA Thunder Valley - “Lift Off”

Keeping within a tight budget — and not even a shoot — public domain NASA footage allowed us to align the NHRA brand with the only other brand that’s just as fast, loud, and bad-ass. Plus, comparing the intensity, speed, and sheer force that astronauts experience to NHRA drivers endeared them to the client.

NASCAR Kentucky Speedway – “Say What”

Kentucky Speedway was known on the NASCAR circuit for having a rough track. Using that point of difference, this spot pokes fun at the team spotters having a hard time understanding their respective drivers. In an highly economical fashion, the spot used NASCAR footage and was shot on green screen.

NASCAR Kentucky Speedway – “Driver Training”

This is the follow-up spot to the one above still highlighting the track’s unique “roughness” on the NASCAR circuit. For this spot, the client provided access to new driver Joey Logano. Once Joey read the script, he almost paid us to do it. Actually, he said “F*#@ yeah.”

NASCAR Kentucky Speedway – “Joey’s Setup”

Okay, just one more motorsports spot. I promise. Kentucky Speedway repaved its track to finally rid themselves of the “rough track” stigma. However, what stayed consistent was the unique banking at each turn. So CGI magic was used to make a new car just for the speedway.

Cook’s Pest Control – “Backyard Serenade”

Cook’s Pest Control solves many pest problems, including mosquitoes. But the brand doesn’t want to show bugs. So the campaign “personifies” the pest as an unwanted guest. And this “unwanted guest” decides to join the sing-along with, of course, a kazoo — the perfect instrument to represent the incessant and annoying buzzing of a mosquito.

Next

Social-Digital